XR in the automotive industry

On March 22, 2023

What Benefit does xr have on the automotive industry?


Extended reality (XR), which includes virtual reality (VR), augmented reality (AR), and mixed reality (MR), offers several benefits to the automotive industry.

One benefit is improved design and prototyping. XR allows designers and engineers to create virtual prototypes of vehicles, saving time and money, and reducing the number of physical prototypes needed.

XR also provides enhanced customer experiences. Customers can explore and customise vehicles in immersive and interactive virtual showrooms or test drive simulations before making a purchase, which can increase customer satisfaction and sales.

Another benefit is increased efficiency in training and education. XR can provide hands-on training and education for technicians, mechanics, and customers in a virtual environment, reducing the need for costly and time-consuming physical training.

XR can also enhance safety and driver assistance by providing augmented reality displays in the car’s windshield, which provide real-time information on navigation, traffic, and hazards, improving safety for drivers and passengers.

Finally, XR can reduce maintenance and repair costs by assisting technicians and mechanics in diagnosing and repairing vehicles, providing real-time guidance and information on complex repairs, which can reduce the time and cost of maintenance and repairs.

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What Use cases does xr have in the automotive industry?


The use cases all have a similar outcome in terms of increased performance and productivity. Companies like Toyota and Volkswagen have implemented XR technology into their workforce. Business with XR technology can experience productivity and growth at every level from design, to manufacturing, to servicing.

Design and Prototype

Using XR in design can limit the number of errors prior to production, whilst also increasing performance and productivity through collaboration. Other benefits offer businesses the capabilities of presenting a prototype, without having to travel unncessarily to meetings half way round the world.


Headsets can provide a multi-functioning tool that are designed to be compatible with PPE in hot, loud and dusty environments. They provide a seamless experience of communication and collaboration with remote experts, when it comes to mechanical engineering, manufacturing or design.

Servicing and MOT

When it comes to the services field, the application of technology can reduce errors which dramatically improves the speed of working. There are headsets available which are designed to be worn on the head, that is durable, can operate and fully certified for hazardous environments. There are endless possibilities for the suitability of XR technology within frontline workforces.

Want to find out more? Join us on 19th April at 1pm GMT and reserve your seat at our upcoming webinar featuring Chris, our partner director with the MPH team.