On December 9, 2022
XR vendors transforming art and entertainment
Like virtually all sectors, the art and entertainment industry has been exposed to significant pressure in recent years. With lockdowns and pandemics changing the way people seek out entertainment and inspiration, companies have been left searching for new ways to engage their audience.
Extended reality, in the form of AR, VR, and MR, has shown significant potential for this landscape. We’ve already begun to see galleries and museums creating their own augmented reality and virtual reality experiences, designed to educate and enlighten people anywhere. At the same time, the entertainment sector is rapidly investing in the concept of the metaverse, bringing virtual concerts and new forms of entertainment to global audiences.
As the way we consume art and entertainment continues to shift, some vendors in the XR space are demonstrating phenomenal capabilities for transforming brands. Here are just some of the top XR vendors majoring in this space.
The current company to watch in the race to the metaverse, Meta has incredible potential for those in the art and entertainment landscape. The flexible Oculus environment has already become the platform for a range of virtual museum, gallery and concert experiences hosted around the globe. What’s more, Meta’s AR-enhanced advertising options allow companies to promote their unique experiences across social media channels like never before.
As Meta continues to work on the development of its own unique “metaverse” we’re likely to see a host of new XR-boosted experiences in the entertainment space. Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Meta’s new digital landscape is sure to pave the way for endless new virtual concerts and online experiences in the years to come.
Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem. The HoloLens headset is currently one of the most impressive mixed reality solutions on the market, paving the way for a future in holographic concerts, and virtual teleportation.
Microsoft’s technology could easily be the basis behind a number of mixed-reality and unique event experiences in the entertainment world going forward. This is particularly true when we consider the company’s growing commitment to creating its own metaverse. Already, Microsoft hosts endless online events through the Teams platform, which can integrate with the Microsoft Mesh and HoloLens environment, so it’s safe to say there’s a lot of room for growth here.
The technology offered by HTC VIVE is also fantastic for boosting the collaboration efforts between various entertainment industry leaders who may need a new way to join forces in today’s globalised landscape. Through the virtual reality environments offered by VIVE, companies will be able to align specialists from countless different countries in the same unique space.