The brief
To create an integrated online offline customer experience allowing clients and potential clients to engage with the BMW drive experience optimising brand awareness and brand penetration.

The Solution
We created a virtual BMW experience allowing users to experience the BMW brand, and all it has to offer using 3D for product impact, augmented reality for a BMW home experience allowing users to see all BMW series and what they offer, virtual reality for an immersive experience at shows and expos to give users a real BMW end to end experience from models, options, interior, driving and customising your vehicles.

Tech used

3D Modelling

AR

VR

Purchase

Machine learning user analytics

End result
Higher customer engagement, higher sales conversions and critical data to understand customers better.