What is augmented reality (AR)?
Digitally enhance the real world.
Augmented reality (AR) makes digital content look as if it is part of the physical world around us. A live camera feed shows real life, and AR adds to this at the right place in time.
As computer vision gets better at understanding the world around us, AR experiences will become more immersive and exciting. We can already see how new furniture could look in our homes before we’ve bought it, add silly filters to our face before we take a photo, and view a street by facing our camera to a map.
This is mostly experienced via smartphone or tablet, as the camera processes the 3D world from 2D image. As computer vision gets better at understanding the world around us, AR is set to truly enhance the way your customers.